Get Zesty With It: Citrus Fruits & February Fun

February may be the shortest month, but it's packed with opportunities to brighten up your produce department with the vibrant colors and flavors of citrus fruits.  From juicy oranges and grapefruits to tangy lemons and limes, citrus is a winter staple that can add zest to your sales and delight your customers.

Why Citrus in February?

• Peak Season: Many citrus varieties are at their peak freshness and flavor during the winter months, making February an ideal time to showcase them.
• Immunity Boost:  With cold and flu season in full swing, consumers are seeking immune-boosting foods rich in Vitamin C, like citrus fruits.
• Versatility:  Citrus fruits are incredibly versatile, used in everything from juices and smoothies to salads, desserts, and main courses.

Quick Tips for Produce Managers:

• Variety is Key: Offer a diverse selection of citrus fruits, including popular varieties like navel oranges, mandarins, grapefruits, lemons, and limes.
• Eye-Catching Displays: Create vibrant displays that showcase the bright colors and textures of citrus fruits. Use tiered displays, baskets, and eye-catching signage.
• Highlight Health Benefits:  Educate customers about the nutritional value of citrus fruits and their role in boosting immunity and overall health.
• Cross-Merchandising: Pair citrus fruits with complementary items like honey, ginger, and spices to encourage recipe ideas and impulse purchases.
• Sampling: Offer samples of fresh-squeezed juice or citrus-infused water to entice customers and showcase the delicious flavors.

Embrace the Zest!

February is the perfect time to "get zesty with it" and make citrus fruits a star attraction in your produce department.  By highlighting their freshness, flavor, and versatility, you can delight your customers, and add a burst of sunshine to the winter months