About Us

EmpowerFresh is Powered By Fresh Experts

The leaders of the EmpowerFresh Company®  have experience and insights into the daily critical decisions in the fast-paced environment of perishables that impact gross profit, product shrink and competitive positioning.

Our team is comprised of retail produce experts with over 100 years of combined experience. Over the last three decades, our fresh experts have been helping independent retail grocers find deficiencies and develop solutions. Combined with our highly diverse and experienced tech team, we are able to provide a truly unique product and advantage over your competition. 

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Our Mission

 

At EmpowerFresh, we are pioneering the future of fresh retail as the first native AI company built by and for the produce industry. Our mission is to empower independent retailers with intelligent, intuitive technologies that transform how they operate, reduce food waste, and drive sustainable growth. Guided by deep industry experience and a relentless focus on practical solutions, we help fresh departments become centers of loyalty and profitability—where independent businesses can outperform even the largest competitors. We exist to help retailers not just survive but lead and inspire in their communities.

Our Leadership Team

Meet the Minds Behind Our Mastery

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Robert Austin
President & CEO
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Jesse Himango
Chief operating officer
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Dennis Peters
Chief technology officer
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Matt White
Director of Customer Operations
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Anthony Totta
Founder

Our Vision

 

At EmpowerFresh, our vision is to revolutionize the fresh produce supply chain by empowering independent retailers and wholesalers with intelligent, intuitive technology that reduces waste, improves profitability, and honors the integrity of every harvest. We believe every grocer deserves access to world-class tools, and every community deserves access to fresh, affordable, and abundant food.

Our Core Values

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