About Us

EmpowerFresh is Powered By Fresh Experts

The leaders of the EmpowerFresh Company®  have experience and insights into the daily critical decisions in the fast-paced environment of perishables that impact gross profit, product shrink and competitive positioning.

Our team is comprised of retail produce experts with over 100 years of combined experience. Over the last three decades, our fresh experts have been helping independent retail grocers find deficiencies and develop solutions. Combined with our highly diverse and experienced tech team, we are able to provide a truly unique product and advantage over your competition. 
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Our Mission

 

At EmpowerFresh, we are pioneering the future of fresh retail as the first native AI company built by and for the produce industry. Our mission is to empower independent retailers with intelligent, intuitive technologies that transform how they operate, reduce food waste, and drive sustainable growth. Guided by deep industry experience and a relentless focus on practical solutions, we help fresh departments become centers of loyalty and profitability—where independent businesses can outperform even the largest competitors. We exist to help retailers not just survive but lead and inspire in their communities.

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Our Leadership Team

Meet the Minds Behind Our Mastery
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Robert Austin
President & CEO
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Jesse Himango
Chief operating officer
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Dennis Peters
Chief technology officer
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Matt White
Director of Customer Operations
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Anthony Totta
Founder

Our Vision

 

At EmpowerFresh, our vision is to revolutionize the fresh produce supply chain by empowering independent retailers and wholesalers with intelligent, intuitive technology that reduces waste, improves profitability, and honors the integrity of every harvest. We believe every grocer deserves access to world-class tools, and every community deserves access to fresh, affordable, and abundant food.
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Our Core Values
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Independent Retailer First

We champion the local grocer. Independent retailers are the backbone of community food systems, and we are dedicated to equipping them with the same technological edge as the big chains—without sacrificing their unique identity or values.

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Native AI, Purpose-Built

Our solutions are not retrofitted; they’re crafted from the ground up with AI that understands the nuances of the produce business. This allows us to offer retailers predictive, insightful, and context-aware tools that simplify ordering and elevate execution.

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Industry-Grounded Innovation

Our team is made up of grocery retail veterans who have walked the aisles, stocked the shelves, and built relationships in the field. We understand the grind and the grace of the grocery world—and we build for it with humility and expertise.

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Driven to End Waste

Food waste isn’t just a business inefficiency—it’s a moral and environmental issue. We design technology that helps reduce shrink, forecast accurately, and steward resources wisely. Every pound saved is a win for grocers, families, and the planet.

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Faith-Inspired Stewardship

Guided by biblical principles, we believe in honest work, servant leadership, and caring for others as we would be cared for. Our work is an expression of faith—rooted in integrity, respect, and a desire to bring light and nourishment to communities.

“Whatever you do, work heartily, as for the Lord and not for men.” – Colossians 3:23

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