Mother's Day and Derby Time A Fresh Department Double-Header

Spring is in full swing, and for grocery retailers, that means two more exciting opportunities to boost sales and engage customers: the Kentucky Derby and Mother's Day. While seemingly different, these events offer unique opportunities for both your produce and floral departments to shine.

Derby Delights in Produce

The Kentucky Derby is more than just a horse race; it's a social event, and that means food and drinks! Here's how to capitalize on Derby fever in your produce section:

• Mint Julep Essentials: Highlight fresh mint, and consider bundling it with other ingredients like sugar and lemons to make it easy for customers to prepare the iconic Derby beverage.
• Southern Fare Pairings: Promote produce that complements traditional Derby fare. Think:
  • Tomatoes and greens for salads to accompany fried chicken.
  • Fresh fruit for desserts like fruit salads or cobblers.
  • Citrus fruits for refreshing beverages.
• Snacking Staples: Offer convenient options for Derby parties:
  • Pre-cut vegetable trays with dips.
  • Fresh salsa and guacamole ingredients.
  • Watermelon and other easy-to-eat fruits.

Mother's Day in Floral

Immediately following the Derby, Mother's Day takes center stage. This is a crucial time for your floral department, so careful planning is essential:

• Classic Roses: Roses are a Mother's Day staple. Ensure you have a wide variety of colors and arrangements.
• Spring Bouquets: Offer beautiful bouquets featuring seasonal blooms like lilies, tulips, and daisies.
• Potted Plants: Consider offering potted plants like orchids or azaleas as a longer-lasting gift option.
• Custom Arrangements: Allow customers to create custom bouquets to personalize their gifts.
• Convenience is Key: Make it easy for customers to find and purchase flowers. Create prominent displays and consider offering delivery services.

If you are able to create eye-popping displays that really wow your customers, it can create a lasting impression that will keep them coming back again and again!