Effective ad planning

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Our Ad Planning tool Utilizes AI driven models built from years of historical sales data combined with Industry knowledge based programming and advanced Machine Learning technologies. It will tell you exactly how any item will perform at the SRP you are looking for all the while making sure you build a successful add to match your targeted BGP and other metrics. Relying solely on what was on promotion a year ago is simply not competitive in today's landscape. 

Identify which products to promote for maximum impact, ensuring the best return on investment for ad campaigns.

Boost sales by strategically advertising high-margin or high-demand items based on AI-driven insights.

Use real-time data to refine ad strategies, ensuring promotions are aligned with current market trends and customer behavior.

Avoid promoting items with low impact or low profitability, focusing ad spend where it matters most.

Promote complementary products to encourage larger purchases, increasing the average transaction value.