Spring into Sales: Stocking Up Your Produce Department for Easter & Passover

Spring is in the air, and that means two major holidays are on the horizon: Easter and Passover. Both of these celebrations bring families together around food, making your produce department a key destination for shoppers. To help you maximize sales and delight your customers, let's take a look at five popular produce items to stock up on:

1. Asparagus:

Asparagus is a quintessential spring vegetable that's featured in many Easter and Passover meals. Its bright green color and delicate flavor make it a popular side dish.

• Merchandising Tip: Create attractive displays with fresh, vibrant asparagus. Consider offering different sizes or preparations (e.g., bundles, trimmed spears).

2. Potatoes:

Potatoes are a staple for both holidays. For Easter, they're often roasted or mashed, while for Passover, potato-based dishes are a common alternative to leavened bread.

• Merchandising Tip: Showcase a variety of potato types, including russets, Yukon Golds, and red potatoes. Highlight their versatility and offer recipe suggestions.

3. Carrots:

Carrots are another spring favorite, often used in Easter dishes like glazed carrots and carrot cake.

• Merchandising Tip: Display bright, fresh carrots in various forms (e.g., whole, baby carrots, shredded). Consider offering organic options.

4. Herbs:

Fresh herbs add flavor and aroma to both Easter and Passover meals. Popular choices include parsley, dill, and cilantro.

• Merchandising Tip: Keep fresh herbs vibrant and hydrated. Offer pre-packaged herb bundles or herb gardens for convenience.

5. Citrus Fruits:

Citrus fruits like lemons and oranges are used to brighten up both holiday meals and desserts.

• Merchandising Tip: Create eye-catching displays with colorful citrus fruits. Offer a variety of types and sizes.

Beyond the Basics:

In addition to these popular items, consider stocking up on other spring produce like:

• Berries: Strawberries, blueberries, and raspberries are great for desserts and snacks.
• Greens: Leafy greens like spinach and kale are healthy additions to holiday meals.
• Onions: Onions are a versatile ingredient used in many holiday dishes.

Empower Your Produce Department:

With careful planning and the right product mix, you can make your produce department a go-to destination for shoppers during Easter and Passover. Empower Fresh can help you optimize your inventory, reduce waste, and maximize sales during this important time of year.