Use this quick guide to keep your strawberry displays fresh, eye-catching, and customer-ready. Stay sharp on rotation, quality, and presentation—it all adds up to better sales and happier shoppers!
Bright red color, no white or green tips
Firm texture (not mushy or overripe)
Fresh green caps (leaves) – not wilted or brown
No signs of mold, bruising, or leaking juice
2–3 days refrigerated (ideal for peak freshness)
Rotate daily—first in, first out
Discard any soft, moldy, or overripe berries promptly
Inspect for moisture in packaging—too much = faster spoilage
Store in a single layer or vented containers to avoid crushing
Do not wash until ready to sell or serve
Display in high-traffic areas (endcaps, front coolers, near bakery)
Cross-merchandise with:
Shortcakes & whipped topping
Chocolate dips
Sparkling water or wine for holiday tie-ins
Keep signage clear: emphasize local, fresh, or in-season as applicable
Tie into seasonal events:
4th of July, summer grilling
Use callouts like:
“Sweet, Juicy & In Season!”,
“Perfect for Picnics & Desserts!”